Affiliate terms

Last updated: May 15th, 2024

The following Affiliate Terms apply to all plugins sold by Fluid Checkout / Fluidweb OÜ (“Fluidweb“, “we“, “us“, and “ours“) through this website

Our affiliate terms in summary:

  • 30% commission rate.
  • 60 days cookie expiration.
  • Payouts every month for commissions older than 30 days.
  • Applies to sales of all of our plugins.
  • Applies to first year’s payment.
  • Does not apply to recurring renewals.
  • Does not apply to sales of services.
  • Does not apply to Affiliate’s own purchases.
  • You need to have purchased and used our products to join the program.

Affiliate commissions

In exchange for providing genuine promotion of Fluid Checkout’s products and services, Fluidweb OÜ will pay the Affiliate a percentage commission of the price (excluding tax) of any WordPress plugins sold to a third party who accesses through a referral link on the Affiliate’s website.

The current percentage commission is 30% and is subject to change by Fluidweb OÜ at any time. Fluidweb OÜ will notify the Affiliate via email of any change to the commission percentage.

Commission will be paid for the initial 1-year payment to purchase an annual or lifetime license for any Fluid Checkout’s plugins. It does not apply to any future renewals of the license.

Referral links should point to the main website, for example to the homepage, Plugins page, individual plugin sales pages, or to blog posts/tutorials. No commission will be paid for affiliate links to a plugin demo site or to documentation pages in the knowledge base.

Fluidweb OÜ will keep accurate and up-to-date records of the data used to calculate the Commission owed to the Affiliate. The relevant totals will be made available to the Affiliate via the Affiliate Dashboard of

Commissions might be adjusted if the customer receives any partial refunds (ie. Taxes refund, refund or parts of the purchase, etc).


Due to Fluid Checkout’s 30-day refund policy, payment of any Commissions might take up to 60 days to be ready for payments. For example, Commissions for January will be paid in the first week of March; February Commissions will be paid during the first week of April; and so on throughout the year.

Payment will be made in EUR to the PayPal account associated with the payment email address which the Affiliate provided during registration (which can be updated via the Affiliate Area).

Each payout will have a minimum amount of 100 EUR. Any balance below this threshold will be rolled over and be added to your next payout. This applies to every month’s payouts, meaning payments of commissions will only be made if the Affiliate’s balance is higher than the minimum amount at the time of calculation.

Rejected payments

Commission will only be paid for valid referrals. Fluidweb OÜ reserve the right to reject any referrals for any reason which we believe to be in violation of these Terms. For example, referrals will typically be rejected if any of the following applies:

  • The sale that generated the commission has been refunded.
  • The referral method violated our promotion policies or the spirit of our policies.
  • The purchase was made by the affiliate themself – for example, if they bought the plugin for their own use.
  • The referral came from a link on a coupon sharing or discount site.

No commission will be paid for transactions that are later subject to refunds or chargebacks. If Fluidweb OÜ has already paid Commission for a transaction which is later refunded or returned to the customer via a disputed charge (charge-back) then the Commission already paid will be deducted from a future payout of commissions to the Affiliate.


Fluidweb OÜ is not responsible for any taxes that the Affiliate owes as a result of their relationship with Fluidweb OÜ. The Affiliate is responsible for their own tax affairs.

Fluidweb OÜ might require that the Affiliate issues an EU compliant invoice for the commissions to be paid.

The invoices for payment of the commissions shall have the total amount being the same as the commission amount due. Any taxes the Affiliate needs to pay or collect in relation to the commission and affiliate services need to be included in the total amount.

For instance, if the Affiliate needs to collect 20% VAT on their affiliate services for a Commission amount of 100 EUR, the values below should be used in the invoice:

  • Service costs: 88.33 EUR
  • 20% VAT: 16.67 EUR
  • Invoice total: 100 EUR (Commission amount)

The cookies used to track usage of the referral links are stored for 60 days. If a customer purchases a plugin after the cookie has expired, or from a different browser or device, then no commission will be paid.

Promotion policies

Approved promotional methods

Affiliates are encouraged to promote our plugins in a way that adds genuine value for your readers or viewers and for our potential customers. The idea with this Affiliate Program is that you promote the products that you use yourself and genuinely believe in its benefits, and as a reward you earn commission for doing so – everyone wins.

The promotion methods below are encouraged:

  • Write a blog post or plugin review – The best way to generate significant Commission is to write high quality, unique content about our plugins and publish it on your website. We are happy to suggest ideas of topics for you to write about.
  • Social sharing – Regularly send tweets with your affiliate link, and share on Facebook and other social networks. These should offer genuinely useful information and recommendations of our plugins, and not spam your followers.
  • Help others online – Lots of people would benefit from Fluid Checkout plugins, but they might have not discovered us yet! For example, customers often post on online forums and Facebook groups asking how to achieve a particular task in WordPress or WooCommerce. If you know that our plugins will solve their problem, help them out and include your affiliate link. Facebook groups such as ‘WordPress Experts’ and ‘WooCommerce Help & Share’ are excellent for this.
  • Refer clients – If you are a developer or agency and have regular clients who will benefit from our plugins, then share an affiliate link with them.
  • Cross-promotion – If you sell complementary products such as other WordPress themes and plugins, then you can share the word about Fluid Checkout plugins with your existing customer base. We’re always happy to chat about interesting use cases that will benefit all of our customers. Alternatively, we could promote each other’s products to our customer base, contact us and ask about our partnership terms.

Prohibited promotional methods

Using the promotion methods below is not allowed by these affiliate terms:

  • Coupon sites are not permitted because they are most likely to be used by customers already planning to purchase a Fluid Checkout plugin. As a result, links on coupon code sites do not add genuine value.
  • Confusing customers or pretending to be formally associated with Fluid Checkout or Fluidweb OÜ. Affiliates are not employees and have no formal connection with Fluidweb OÜ, so you must not imply this.
  • Any type of spam. Email, link spamming, comment spamming, etc. is not allowed. If you’re posting to a forum or comment thread, follow the rules of the website you’re on and ensure it adds real value.
  • Anything illegal or morally offensive: Engaging in any activity deemed illegal as defined by the Estonian laws and common sense, or morally offensive activity.
  • Content that is not helpful to the audience: All affiliate links should add genuine value and be intended to help and educate the reader.

It is permitted to promote our plugins by bidding on keywords in search engines or social media sites if you meet the following conditions:

  • Do not bid keywords with variations of the Fluid Checkout name, such as “FluidCheckout”, “Checkout Fluid” or “” either on its own or with additional terms (e.g. “Fluid Checkout discounts”) because this can be misleading.
  • Don’t use any Fluid Checkout’s website URL (e.g. as the AD’s display URL.
  • Don’t directly or indirectly link to from any paid search ads, for example by using a URL redirection methods. Instead, link to a landing page on your own website containing your affiliate link.

Potential consequences

If we discover that your promotional methods do not meet these terms at any time, then we will:

  • Reject any unpaid commissions;
  • Terminate your affiliate account.
  • We will normally notify you if this happens, but we may not contact you if we believe that you joined the affiliate program with the intention of breaking these terms.

License & intellectual property

Fluidweb OÜ agrees for the Affiliate to use the referral links and banners provided via the Affiliate Dashboard to promote Fluid Checkout’s products and services.

The Affiliate shall not claim ownership or any rights on screenshots or other imagery depicting Fluid Checkout’s products interface, whether created by the Fluid Checkout team or by themselves. Yet, and as stated above, the Affiliate has the right to use any of these materials for the promotion of our products.

Fluidweb OÜ retains all rights, ownership, and interest in these materials, and in any copyright, trademark, or other intellectual property. Nothing in these Terms grant the Affiliate any rights, ownership or interest in these materials, or in the underlying intellectual property, other than the rights to use them as granted under these Terms.

Relationship of the parties

Registering as an Affiliate does not create any employment relationship, agency relationship or partnership between Fluidweb OÜ and the Affiliate. The Affiliate will promote Fluid Checkout’s products as an independent party. The Affiliate will have no authority to bind Fluidweb OÜ into any agreement, nor will the Affiliate be considered to be an agent of Fluidweb OÜ or Fluid Checkout in any respect.

Affiliate’s representations and warranties

The Affiliate represents and warrants that:

  • They have the legal authority to enter into an agreement under these Terms.
  • They will not distribute any unsolicited bulk emails or spam in relation to the promotion of Fluid Checkout’s products or services.
  • They will not use Fluid Checkout or Fluidweb OÜ’s names or any of its products or services for any misleading purpose. This includes implying that the products or services are the Affiliate’s own; and using a domain name or other branding that is confusingly similar to Fluid Checkout’s name or its plugins.
  • Their website does not contain any materials that are sexually explicit, obscene or pornographic; offensive, hateful, threatening, libelous or discriminatory in any way; graphically violent; or solicitous of any unlawful or misleading behavior.


The Affiliate indemnifies and holds harmless Fluidweb OÜ for any claim, damage, lawsuit or other consequences arising out of any breach of the Affiliate’s warranties under these Terms; or any other cost arising out of the Affiliate’s promotion of Fluid Checkout’s products or services.


These terms will take effect as soon as the Affiliate submits the registration form for the Affiliate Program. Either party may terminate the agreement at any time and for any reason. No notice is required of termination. The Affiliate will receive commission for any transactions made through the referral link up until the date and time of the termination.

After termination, the Affiliate may continue promoting Fluid Checkout’s products and services (unless we specifically requests that this stops), however they will no longer receive commission for any transactions made through the referral link.

Removal of content

The Affiliate is expected to promote Fluid Checkout’s products and services in an accurate, ethical and responsible way.

We reserves the right to request that any online material the Affiliate has published relating to the products and services is removed from the Internet. The Affiliate must comply with any removal requests within 2 working days.

Limitation of liability

Fluidweb OÜ shall not be liable for any loss of profits or costs, or for any other direct or indirect damages arising out of any loss, suspension or interruption of service, termination, or any other performance of services under these Terms.


If any part of this agreement is declared unenforceable or invalid, all remaining clauses shall remain binding.

Changes to these terms

We reserve the right to update these Terms and Conditions at any time for any reason, without prior notice or consent. You can visit this page at any time to view the current version.