Cookies Policy

Last updated: June 29th, 2024

This Policy explains how Fluid Checkout OÜ (“Fluid Checkout“, “we“, “us“, and “ours“) use cookies and similar technologies to recognize you when you visit our website at (“Website“) and / or our social media page (for example, Facebook). It explains what these technologies are and why we use them, as well as your rights to control our use of them.

What are cookies?

Cookies are small data files that are placed on your computer or mobile device when you visit a website.  Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information.

Cookies set by Fluid Checkout are called “first party cookies”.  Cookies set by parties other than the website owner are called “third-party cookies”.  Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g. like advertising, interactive content and analytics).  The parties that set these third-party cookies can recognize your computer both when it visits the website in question and also when it visits certain other websites.

Why do we use cookies?

We use first-party and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our Website to operate, and we refer to these as “essential” or “strictly necessary” cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience on our Website. Third parties serve cookies through our Website for advertising, analytics and other purposes. This is described in more detail below.

The specific types of first and third-party cookies served through our Website and the purposes they perform are described in the table below:

Types of cookieService providers and your preferences
Essential website cookies: These cookies are strictly necessary to provide you with services available through our Website and to use some of its features, such as access to your secure login and completion of checkout processesThese cookies are required to deliver our website to you effectively. If you would like to change your cookie preferences (including blocking or deleting all cookies) through your website browser, you can do so with the following links: Internet ExplorerFirefoxChromeSafari
Performance and functionality cookies: These cookies are used to enhance the performance and functionality of our Website and enable you to see our content clearly and make purchases. However, these cookies are not essential to the running of our site.  If you choose not to enable these cookies, our site may not work as effectively for you.You can change your preferences to stop these cookies from being collected by using the browser links above.  
Analytics and customization cookies: These cookies collect information that is used either to help us understand how our Website is being used including which pages are visited most often, or how people navigate our site. They also help us customize our website to give you an optimal user experience and enable our videos to work effectively.The service providers we use to enable these cookies are: Google AnalyticsFacebook
Advertising cookies: These cookies are used to make sure that any adverts we place online are relevant to you and bring you to the correct piece of content  They perform functions such as preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests.The service providers we use to enable these cookies are: DoubleClickGoogle AdwordsFacebook

What about other tracking technologies, like web beacons?

Cookies are not the only way to recognize or track visitors to a website.  We may use other, similar technologies from time to time, like web beacons (sometimes called “tracking pixels” or “clear gifs”). These are tiny graphics files that contain a unique identifier that enable us to recognize when someone has visited our Website, social media page or opened an e-mail that we have sent them. This allows us, for example, to monitor the traffic patterns of users from one page within our Website to another, to deliver or communicate with cookies, to understand whether how you came across our website, to improve site performance, and to measure the success of e-mail marketing campaigns. In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functioning.

How can you control cookies?

You have the right to decide whether to accept or reject cookies.  You can exercise your cookie preferences by clicking on the appropriate opt-out links provided in the cookie table above.

You can set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our website, however, your access to some functionality and areas of our website may be restricted. As the means by which you can refuse cookies through your web browser controls vary from browser-to-browser, you should visit your browser’s help menu for more information.

In addition, most advertising networks offer you a way to opt out of targeted advertising. If you would like to find out more information, please visit or

How often will we update this Cookie Policy?

We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons. Please re-visit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.

The date at the top of this Cookie Policy indicates when it was last updated.

Where can you get further information?

If you have any questions about our use of cookies or other technologies, please contact us through our support channel.

Read our full privacy policy.